Privacy Policy

Last updated: [14-10-2025]

Welcome to Verfdesign.uk, a digital shop providing printable craft kits for children. Your privacy is important to us, and this policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.

1. Company Information
Verfdesign is operated by:

MelinaEde AB (559512-3760)
Skogstorpsvägen 76
754 71 Uppsala, Sweden

Registered in Sweden
Email: [email protected]

MelinaEde AB is responsible for the processing of your personal data.

2. What information we collect
We collect only the information needed to process your orders, provide customer support, and improve your experience on our site.

This may include:
- Your name and email address
- Billing information (address and payment confirmation)
- Details about the products you’ve purchased
- Technical information such as IP address, browser type, and device data (through cookies)

We do not collect or store your full payment card details. Payments are securely handled by our third-party payment providers.

3. How we use your information
We use your data to:
- Process and deliver your digital order
- Send download links and order confirmations
- Provide customer support
- Send optional newsletters (only if you’ve subscribed)
- Improve our website and user experience

We never sell or share your information for marketing purposes with other companies.

4. Legal basis for processing
We process your personal data based on:
- Contractual necessity: to fulfil your order and provide the purchased product.
- Legal obligation: to comply with tax and accounting laws.
- Consent: when you subscribe to our newsletter or accept cookies.
- Legitimate interest: to improve our website and prevent fraud.

5. Data storage and security
Your information is stored securely and only for as long as necessary for the purpose it was collected.

We use trusted platforms that comply with GDPR and UK data protection laws. When your data is no longer needed, it is safely deleted or anonymised.

6. Sharing of data
We share only what’s necessary with trusted service providers who help us operate the shop, such as:
- Payment processors: PayPal, Stripe, and Klarna
- E-commerce platform: Quickbutik
- Email service: Mailchimp (for newsletters, if you subscribe)
- Analytics: Google Analytics and Meta (if you accept cookies)

All third parties are required to keep your data safe and comply with UK GDPR.

7. Cookies
We use cookies to make our website work properly and to improve your browsing experience. Cookies help us:
- Remember your preferences (such as language or cart content)
- Analyse website traffic (Google Analytics)
- Show relevant ads (if you accept marketing cookies)

For details, please see our Cookie Policy. You can change or withdraw your consent to cookies at any time through your browser settings.

8. Your rights
Under UK data protection law, you have the right to:
- Access the data we hold about you
- Request correction or deletion of your data
- Withdraw consent for marketing emails
- Object to processing based on legitimate interest
- Request a copy of your data (data portability)

To exercise these rights, contact us at [email protected]. If you are not satisfied with how we handle your data, you can file a complaint with the Information Commissioner’s Office (ICO) in the UK.

9. International transfers
As Verfdesign is operated from Sweden, your information may be processed within the EU/EEA. We ensure that all transfers comply with UK GDPR requirements for data protection.

10. Updates to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the updated date shown at the top.

11. Contact
If you have any questions about this Privacy Policy or how we handle your data, please contact:

MelinaEde AB, Email: [email protected]
(We reply within 24 hours)